MOUNTAIN PEOPLE - COLLECTION THEME
There are moments of arrival, relaxation and stunning enjoyment. We’ve paid tribute to these in many of our annual themes. However, just like for many people and businesses, there’s change in the air. Over 30 Maloja children have come into the world since the company was founded in 2004. What contribution can and must we make so that these children and future generations still have a planet worth living on? Climate and societal change is are a mandate for everyone to strive harderan order for each of us to work harder – including ourselves. A Puzzle collection using leftover materials. The “Second Love” initiative for used clothing which bring new happiness to others. A repair service for damaged clothing, as well as our own commuter route line which promotes coming to work by bike. The increased use of natural, undyed and recycled fibres. Whenever styles have allow for multi-sport use,s we advertise this, and by doing so we we make it known to gradually reduce our collection.gradually reduce our collection.
Even in terms of design, we’ve been inspired by the upcycled look upcycling aesthetics to create something beautiful and new out of things carelessly thrown away by our consumer society. The more serious the themeissue, the more important it is for us to be driven by the confidence to be mindfully aware and inspire action. In Germany German, the same word is used for daybreak and the next day: Morgen. In English, we turned it into “Good Morrow”. It stands for the confidence to face the challenges of tomorrow today. Never before have we understood an annual theme so unmistakeably as an appeal to ourselves. Never before have we invested this much passion to implement this theme as consistently as possible across our collection, because today’s new clothing will be what we’ll throw away or even recycle in years to come. Our 20thOur new collection is an invitation to see yourself and ourselves as part of a movement to do some good for this planet. Small steps. Every day. Together. For a good morrow!
The alpenglow. It touches us in a special way and we feel confidence. Discover now the new MALOJA collection ENROSADIRA.
Maloja started out as a philosophy of life and stands for so much more than just an outdoor clothing label. Maloja embodies joie de vivre, beautiful moments shared with good friends, created through curiosity for life, and the courage to embark on unconventional journeys.
Social & Environment
To take full responsibility for all actions as an employer was never just a mainstream trend for Maloja but rather a matter of course.
MALOJA FLAGSHIP STORE ASCHAU
Welcome and hello at Sportschrank, Aschau, the regional meeting point for all loyal Maloja fans and all of you who wish to become thus. Stop by for a cup of coffee, and enjoy browsing through the entire current Maloja collection in a casual and friendly atmosphere.